Car rental started as a simple business idea. To provide cars to people who do not have them. Now, we are on the brink of a revolution. With self-driving cars and mobile phone penetration, it is only a question of how quickly the personal transport industry will change. How will people get around in 20 years time? In the morning call a car via a mobile app that comes without a driver stops at your door. You get in and on your way to work, you collect a few other commuters if you wish. The car drops you off wherever it is you wanted to go while you chatted with co-travelers or handled a few of those morning messages or news. Then, the car drives off. We will not need to own cars anymore, or shall we?