Our rental booking story is the backbone of everything else we’d done. It is what enabled our business and brought us clients. A lot of mini-stories went on in the background. Most of them revolve around the key competencies that we’d already mentioned above. Let’s take a look at some of the other key stories.
The First Challenges
About a year into our business, a client approached us with a request to build a new website for them that will be easy to use for visitors, quick and suitable for mobile devices. They needed the website to be able to track conversions and connect it to another system to hand over data automatically.
This was an interesting task. We’d worked with integrations previously, also with this program – TSD which is probably the best known rental system in the world – but this required a little bit more invention as the client needed to create a model in which some data is transferred to the other system and some data is kept on client’s server. The data should never mix. Of course, all has to be easy enough to understand for the client employees to use.
The Birth of Our Methodology
Projects like these started us off on the path to creating our methodology. Having already worked with a bunch of clients, we felt the need to come up with a systemized approach to running more complex projects for small and medium clients. In the world of such businesses, everything needs to be fast and functional. Unlike in many corporations that we’d worked for before, budgets are tighter and things need to run asap to start generating ROI quickly.
For us, traditional well-known methodologies, such as Prince 2, Scrum, Agile etc. always missed these criteria. Waterfall is probably as close as it gets. Anyhow, we finally developed our own, Ecalypse PM methodology. Without going further into the detail, here are the 8 steps of our methodology: Initial consultation & Project statement, Initial Economic assumption (we will be able to save this much time on the result), Technical feasibility and specifications, Economic feasibility (cost of delivery and ongoing vs. benefits), Development, Migration/implementation, Training/documentation, Support.
We did finish the project for the client with big success. The new website did what it was supposed to do. In the end, the ROI of the project was great as we increased the client’s conversion rates multiple times on their website compared to the old design. On top of that, we kick-started a process of systemization of our own processes.
Keywords for this project:
IT Specification creation – analytics implementation and optimization – conversion and ROI calculation – A/B testing – IT development – IT project management
All in all, if you need help, here is how we can use our competencies to help you
- Consult you on business requirements and translate them into IT specs for you or review existing specs
- Consult you on the best content creation strategy and help you implement it at any stage of your business
- Help you implement and manage analytics
- Set up and run A/B testing on your sites to optimize user experience
- Consult you on IT Project management
- Provide own developers