Second is optimization of how your clients use your site. Advanced analytics, such as heatmaps and A/B testing, have answers for that. Understand what is important & where the bottlenecks are. Then, you can optimize the looks of your site.
If you increase conversion by 1pt. think about the additional value that you are generating. That is 10 rentals for every 1000 visitors. Is your average rental value around $300? There is $3000 for you right there! Good stuff.
If you already have your online presence, focus on optimizing. There are key 2 areas that we recommend you focus on optimizing.
First, optimize your marketing spend. If you spend dollars on advertising, campaign management is a key component to getting the best ROI. Your demographic, negative keywords and retargeting are the key elements of your campaigns.
Here’s an example: If you are spending $20,000 on marketing and you can decrease your CPC by 10-20%, that is additional $2-4k that you can use in your business. This is crucial!
Unless you are an IT pro, don’t get caught up in the loop that others do. Don’t spend months and months on building your website while you should be focusing on your business.
Our solution is quick. We can put up your new website as quickly as one day(*additional conditions apply, subject to availability). This includes complete online booking management system.
The websites are payments enabled, so you can almost immediately start accepting credit cards.
Then we can worry about getting you traffic and making sure it is relevant. It is a process.
We do a bunch of stuff. We do our own projects, like our free rental plugin for WordPress, Rencato platform or run our blogging and Youtube. Right now, we’re getting our feet wet with AI as well. For our clients, we run end to end IT consulting and development biz. We help you with stuff you don’t know, suggest the best way forward and make sure it works long term. In practice, that means specifications, consultation, design, implementation, support and improvement. Yeah, we have a methodology behind and a process. But that’s better discussed over the phone.
Depends on the service. With services that are standardized, we can get pretty low. Typically making rental websites is quick and cheap, because we have the infrastructure in place already. For services that are not standardized, we focus on the fact that there is ROI behind it. That is why we are all in business after all, isn’t it?
These days, it is easy to get a preconceived design. But that is not what is key. We are big believers in testing by going to the market. Give it a shot, run analytics and see. If you have a design in mind, show it to us. If you don’t, we can show some to you. The more crucial question is- what are you trying to achieve? Is your biz running already? Let’s better see how it is performing and take it from there. Let’s run some A/B tests and then start moving things around.
We’re internet people. We’re everywhere and nowhere. Most of the time we work from behind the screen in the Czech Republic (which is where our company is seated), Spain, USA or Venezuela. That’s where we usually find ourselves. Depends on the project. Sometimes we work with clients directly in L.A., NYC or anywhere else. If the project is big, that is what we will do. If it is smaller, we stick to calls, emails and Trellos and Slacks of the world.
Just check out the front page of this site, we put up some examples for you to see. They are not all the clients of course, but just a few examples. All in all, people from more than 60 countries use our software to a certain degree. The most of our clients come from the US, then Spain and the rest of the world. If the examples on the home page are not enough, feel free to ask for more.